Baume & Mercier watches

History of the Baume & Mercier brand of perfect watches

Baume & Mercier’s story begins in 1830. It was then that the brothers Loius Victor and Célestin Baume started their business in Les Bois, a village in the Swiss Jura. Family tradition was hugely influential in the development of the brand. In the early days the Baume brothers focusing on enamel pocket watches. As time went on, the company began to modify its range of products and adapt to the trends of the time.

Well-deserved success followed and by 1851 Baume brothers already had a branch in London. Sales bloomed as customers were delighted with their purchases. Louis Victoria's sons then took over the company while continuing the tradition. By that time the company had already established an international reputation.

Competition results stand testament to the importance of attention to quality and utility. This highlighted the extraordinary precision of efforts made by the company to achieve even better timekeeping accuracy. The watch competition at Kew Teddington is a particularity important moment in the brand's history. A score of 91,9 points out of 100 was a significant distinction.

Baume changes to Baume & Mercier

Then Paul Mercier joined the family business. By 1920, it was already trading as “Baume & Mercier Geneva”. Diplomas and certificates awarded to the company underlined its excellent reputation.

The brand's image was further augmented in 1964 when it registered a logo. It looks like the Greek letter Φ. The character refers to a well-known Greek composition indicating the essence of the interplay of elements. This perfectly highlights the qualities of Baume & Mercier watches, which stand out visually and in terms of quality. The movements and their beauty are a perfect match.

Baume & Mercier is an established luxury watch brand, always appearing high in industry rankings.

Baume & Mercier brand of uniquely elegant watches

Among other things, Baume & Mercier watches are ideal for people who are elegant and have personal style. Baume & Mercier watches by this legendary company are capable of adding an extraordinary dimension to every occasion and second. Their classic design means these timepieces adapt to and accentuate any style chosen by their male or female owners. Comfort and grace are what you will feel with a Baume & Mercier on your wrist. Advertising campaigns mean these products can be associated through with individuals such as Ashton Kutcher, Meg Ryan, Kim Basinger, Gary Sinise, David Duchovny as well as many others. Also, its visual advantage is emphasised by the brand's relationship with art. Baume & Mercier is a sponsor of the Taormina Film Fest.